In recent years Asian djs music has started to steadily become more mainstream in western culture with radio stations playing more and more emerging artists in Asian music.

In the early part of the millennium Hollywood gave a nod to the Bollywood film industry with the romantic comedies The Guru and Bride and Prejudice. Since those tentative acknowledgments to the burgeoning Bollywood scene, interest in Asian music and its culture has grown rapidly. From Bollywood love songs to contemporary dance tracks, the Asian influence on pop culture is everywhere. Musical luminaries such as Talvin Singh and Nitin Sawnhey have garnered reputations as serious artists in both world and pop music. More recently A.R. Rahman received well deserved recognition as an artist and composer, largely thanks to his inspiring work on the Oscar winning film Slumdog Millionaire.
Asian Music

Back in 1996 the British radio and television company, BBC, launched The Asian Network, a radio station dedicated to the music and lifestyles of the Asian community. Originally a regional radio station in the midland area of England, the station soon gained national coverage due to its popularity and since then it has grown to become available to listeners around the world via the internet based BBC iPlayer. As well as cultural news and radio entertainment such as documentaries and radio plays, The Asian Network also plays a wide variety of Asian music from different regions. As an introduction to Asian music, The Asian Network is ideal as it shows the many facets and genres that lie within Asian music covering everything from Bhangra mixes to Hindi love songs.

Traditional musical instruments such as sitar, flutes and Guqin (a 7 stringed zither of Chinese origin) sit alongside more contemporary instrumentation such as drum machines, sequencers and synthesizers to provide much of today’s Asian music with a truly original soundscape.